yes, it can be used for any fluid. For reliable results the variation of the thermal conductivity of the fluid is recommended. With a gas you can make use of the temperature dependence of its thermal conductivity. I suggest to read the paper: Roetzel, W., Na Ranong, C.: On the Application of the Wilson Plot Technique. Heat and Technology 21, 2 (2003), 125-130.
the Wilson plot method can be used for any type of fluid. as Mr. Roetzel mentioned, you need to take into account the dependence of the air thermo-physical properties on temperature.