I have many times observed that authors apply a Bass diffusion model to analyse the market diffusion of a product or technology. The level of analysis is product/technology. However, I want to apply this methodology to estimate the total sales rate from a firm (firm level analysis). But, for my purpose, I'm not comfortable with the underlying assumption of the Bass model as it typically refers to analysis at product level. Please can you put your experience and suggestion? Many thanks

Similar questions and discussions